How to Sell Your Podcast | Anjel B. Hartwell

Have you ever wondered what it would take to sell your podcast? For most of us, selling a podcast seems like an impossible task. But that’s not the case. In fact, it's not only possible to sell your podcast, but there's also a path to follow to make it happen! In this episode, Anjel B. Hartwell shares the 7 crucial steps she took to sell her podcast. Get ready to uncover what it takes to begin positioning your podcast for a future sale!MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278Chapters00:00 Introduction and Background00:57 Knowing When to Let Go03:39 Making Decisions as a Podcaster04:09 The Healing Journey of Men on Purpose05:07 Opportunity to Sell the Show07:06 Approaching the Potential Buyer08:29 What the Buyer Was Looking For09:21 Importance of Name and Intent09:51 Ranking and Reach10:19 Value of Rolodex and SOPs10:47 Revenue Generation and Team11:17 Consulting and Transition12:44 Selling and Growing a Sellable ShowTakeawaysKnowing when to let go of a podcast is crucial for growth and success.Building a sellable show requires considering factors such as the show's name, ranking, reach, revenue generation, SOPs, and team involvement.Finding the right buyer for a podcast involves understanding their goals and aligning them with the show's brand and purpose.The process of selling a podcast includes transferring assets, setting up a succession plan, and consulting with the buyer during the transition.MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!