How to Sell Your Podcast for a Profit | Anjel B. Hartwell

Most podcasters never consider selling their show, even when it’s the right next step. But, perhaps, it’s time for you to start exploring selling your podcast! In this episode, Anjel B. Hartwell explains exactly how a podcast is real intellectual property you can package, transfer, and make a win-win for you and the buyer. Get ready to understand the process, protect your value, and make a smart exit when the time is right!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/388Chapters00:00 Introduction and Personal Story of Selling a Podcast01:26 Deciding to Sell and the Power of Creative Assets02:20 The Importance of Selling Skills in Business03:19 Introducing the SHELL Framework for Selling04:15 Step 1: Stand Your Ground and Own Your Value06:13 Step 2: Hold Space and Be Patient08:07 Step 3: Educate and Evaluate the Buyer11:02 Ensuring Fair Value and Love in the Sale12:27 Love What You Sell and Evolve When Needed14:19 Let Go and Trust Divine Timing15:17 Lessons Learned and Final ThoughtsTakeawaysYou can sell anything you create, including a podcast.Standing your ground and owning your value is crucial.Hold space and be patient during sales conversations.Evaluate and educate to ensure a good fit.Love what you sell to transmit positive energy.Let go and trust divine timing in sales.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/388PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!