EPISODE · Mar 13, 2026 · 58 MIN
How To SEO-Write For Medical Writers – With Valérie Leroux
from MedTalks with Kathrin · host Kathrin Kunze
In this MedTalks webinar, we sat down with SEO expert and healthcare writer Valérie Leroux to explore how healthcare writers can make their content more visible, valuable, and impactful through smart SEO strategies.Valérie walked us through four key focus areas:✔️ Creating credible, evidence-based content✔️ Offering more helpfulness than existing resources✔️ Showing your value fast✔️ Using simple, accessible language for patients and the general publicWe also discussed big-picture questions shaping the future of healthcare writing:Why does SEO matter for medical communicators?What is E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), and why is it critical?How do we align with search intent?What are the common SEO pitfalls to avoid?How is AI changing SEO — and where does it fall short in health content?How do we manage client expectations in the age of AI?And finally, how do you build a sustainable freelance career in healthcare writing?🎧 Whether you're a beginner or looking to sharpen your SEO game, this session is packed with practical tips and thoughtful insights.#SEOforHealthcareWriters #MedTalks #MedicalWriting #HealthcareSEO #EEATSEO #ValerieLeroux #HealthContent #AIandSEO
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How To SEO-Write For Medical Writers – With Valérie Leroux
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