EPISODE · Mar 20, 2025 · 58 MIN
How to serve "royal happiness," reclaiming colonized cuisine, building a brand through resistance and unity, and overcoming entrepreneurial mistakes with Fatmah and Rheyanah, founders of Knafeh Queens
from Well Rooted · host Haneen Jarrar
In this episode of Well Rooted, we sit down with Fatmah and Rheyanah, the dynamic mother-daughter duo behind Knafeh Queens, to explore the power of Palestinian cuisine as a vessel for cultural expression and resistance. From reclaiming the rich flavors of their heritage to using knafeh as a platform for spreading Palestinian identity, these two inspiring entrepreneurs are reshaping the food scene while staying true to their roots. Join us as we dive into the challenges and triumphs of starting a business, the lessons learned along the way, and the importance of using their platform to speak up for the oppressed. We also hear how Knafeh Queens has captured the attention of some of the world's biggest celebrities, including the Hadid family, Dua Lipa, and Macklemore, bringing their delicious products to the hands of those all over the world. Tune in for a conversation filled with passion, purpose, and, of course, plenty of knaffeh! Maker sure to follow both of the accounts below to partake in our knafeh giveaway, exclusively in partnership with Knafeh Queens and Well Rooted. Follow Knafeh Queens on Instagram HERE Follow Well Rooted on Instagram HERE
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How to serve "royal happiness," reclaiming colonized cuisine, building a brand through resistance and unity, and overcoming entrepreneurial mistakes with Fatmah and Rheyanah, founders of Knafeh Queens
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