How to Set the Right Renewal Rates for Long-Term Tenants | EP 82: I Own a Shopping Center Now What?

In Episode 82 of I Own A Shopping Center. Now What?, Beth Azor breaks down how to navigate the emotional and strategic challenges of inheriting a shopping center — especially when a sale isn’t possible for several years due to trust or estate constraints.Beth offers candid advice to heirs dealing with broker pressure, explains why paying for a proper BOV (broker opinion of value) sets healthy boundaries, and shares how to use this in-between period to increase the value of your property before it ever hits the market.From rental rate misfires to uncovering hidden risk in tenant behavior, Beth walks you through everything heirs need to know — and do — to maximize returns and avoid regret when it’s finally time to sell.🔑 KEY TAKEAWAYS- Be transparent with brokers and pay them for their time if a sale is off the table.- A broker’s opinion of value can be more insightful than a traditional appraisal.- Fully leased isn’t always good—low rents mean missed upside.- Push rents on renewals based on current market data, not guesswork.- Use the “waiting years” to address open permits, strengthen tenants, and fix red flags.- Don’t delay property prep—start now so your asset is turnkey when you’re ready to sell.👉 Want more tactical advice like this? Make sure you’re subscribed — and if this episode helped you, share it with a fellow Rockstar. Let’s keep leveling up, together.Because at the end of the day — information is power, but action is how we build wealth.For more commercial real estate training: https://www.bethazor.com/training/FOLLOW ME ON SOCIALFacebook: https://www.facebook.com/azoradvisoryservices/Twitter: https://twitter.com/bethazor1Instagram: https://www.instagram.com/bethazor/Linkedin: https://www.linkedin.com/company/6315636/#retailleasing #commercialrealestateinvesting #retailleasingcoach #bethazor