How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams

Meta just changed the game for ad monetized mobile apps — and if you’re not testing AdROAS campaigns yet, you’re already behind.In this 2.5 Gamers solo deep dive, Matej walks through exactly how to set up Meta’s new AdROAS campaigns, how to unlock the hidden value in your ad impressions, and why this is a must-have in your UA strategy for Android in 2025.🧠 What You’ll Learn:Step-by-step guide to setting up Meta AdROAS (with visuals!)Why AdROAS lets you optimize for ad revenue value directly (no more hacks!)How to unlock AdROAS if it’s grayed out in your Ads ManagerBest practices to hit thresholds: 15+ ad impression events with distinct valuesWhen and how to split campaigns for IAP vs. Ad Revenue targetingPitfalls: incorrect event mapping, currency mismatches, and learning phase stallingThe future of AdROAS for iOS — what’s coming next📊 Whether you’re scaling casual, hybrid-casual, or ad-driven apps, Meta AdROAS can boost LTV and unlock ROAS-based bidding for ad whales.💥 This episode is your ultimate guide to getting started — with real UA tips, meta setup walk-through, and the latest best practices from someone who’s run 50+ game launches.💬 Drop your questions or results in the comments — let’s push this feature together.Get our MERCH NOW: 25gamers.com/shop--------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠Youtube: https://youtu.be/vsjIGV_w2m4Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Meta Address Optimization03:39 Understanding AdRas and Its Importance08:02 Setting Up AdRas Optimization15:04 Best Practices for AdRas Implementation21:29 Live Demonstration of AdRas Campaign Setup---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai#MetaAdROAS #AdMonetization #MobileUA #UserAcquisition #AdRevenueOptimization #MobileGameGrowth #MetaAds #FacebookAds #HybridCasual #2.5Gamers #MobileMarketing #UASetup #MetaAdImpression