How To Set Yourself Apart In Your Very Crowded Marketplace - A "Coffee with Colm" Classic originally recorded in 2017.

What is your USP? Your Unique Selling Point? No, really, what is it? Do you have one? Or are you just like the business down the road, or that other one online? If so, you’re banging your head against the wall and will most likely fail over time – probably by throwing in the towel rather than because of some catastrophic circumstance - you most likely will simply decide that all the hard work is not worth the mediocre results. You will give up! You can however set yourself apart, re-energize your business, can become one of the market leaders if you follow one very simple rule. To find out what that rule is, stick on the kettle, grab a coffee, and think with me for 6 minutes in your preferred way…