How to Shape Your Message So It’s Heard - Insights from a comms tool women are quietly adopting

On this episode, Melanie sits down with Kylie Ingram, CEO of Wizer Business, to explore Wizer Snaps, a smart communication tool that helps users tailor their messages based on decision profiles. They discuss how women often use the tool to prepare for meetings and craft messages with care, while men are increasingly using it for sales and business development. The conversation highlights the importance of effective communication, especially for women in midlife who may face ADHD and communication anxiety. Kylie shares three practical steps to improve communication: understand the recipient's decision profile, lead with what they want to hear first, and be bold about your goals rather than chasing harmony. They also explore how the tool reframes difficult conversations around decision-making frameworks rather than emotional responses. The episode addresses the way women's communication is judged differently, and the double bind of being too soft or too tough - emphasising how Wizer offers a smart, supportive way to plan and shape conversations for better leadership and collaboration.WizerBusiness: Learn more hereYouTube Link: The Science of Yes - 7 Decision Profiles that Lift Donor ResponsePaper: Fear of Backlash Moderates Female Senior Executives' Communion (but Not Agency) as Compared to Female LecturersQuantum Impact Group article: Embracing Your Power: A Guide for Women in Leadership