How to Show Up (or Not!) for Black Friday Without Burning Out episode artwork

EPISODE · Nov 17, 2025 · 16 MIN

How to Show Up (or Not!) for Black Friday Without Burning Out

from Social Goals: Social media strategy for small businesses

Black Friday is one of the noisiest times on social media—but that doesn’t mean you have to run a sale to be heard. In this episode, Kat breaks down powerful strategies for both participating in and opting out of Black Friday promos without sacrificing connection, sales, or your sanity. Whether you're launching your biggest sale of the year or skipping it entirely, you’ll learn how to show up intentionally, tell your story, and engage your community without burnout. Plus, Kat shares personal insights on planning around your energy levels, repurposing high-performing content, and making sure your marketing is human-first and strategy-led.🎄 Covered in this episode Why not having a Black Friday sale can be a marketing opportunityHow to share your “why” with your community (sale or no sale) to build trustStrategies for staying visible during this high-traffic seasonSelf-care tips for avoiding burnout during holiday promotionsThe power of repurposing past content—including Kat’s viral exampleHow your cycle or energy rhythms can inform your marketing calendarCreating content that connects emotionally during peak sales periodsDon't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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How to Show Up (or Not!) for Black Friday Without Burning Out

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Frequently Asked Questions

How long is this episode of Social Goals: Social media strategy for small businesses?

This episode is 16 minutes long.

When was this Social Goals: Social media strategy for small businesses episode published?

This episode was published on November 17, 2025.

What is this episode about?

Black Friday is one of the noisiest times on social media—but that doesn’t mean you have to run a sale to be heard. In this episode, Kat breaks down powerful strategies for both participating in and opting out of Black Friday promos without...

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