EPISODE · Dec 5, 2024 · 4 MIN
How to Size Your Sales and Marketing Budget for Next Year
from SaaS Metrics School · host Ben Murray
In episode #255, I address sales and marketing investments, ROI, and how to call BS on bookings and GTM investments. - Calculate your OpEx profile. - Use these GTM efficiency metrics - How to call BS on your forecast or budget Want to stay innovative in SaaS? Join my SaaS community: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
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