How to smash Black Friday | EP38

After a few weeks off (and one memorable flight to Ibiza), Jamie and James are back and this time they’re talking Black Friday.In this episode, they break down how e-commerce brands should approach the biggest sales period of the year (before, during and after) with a focus on smart segmentation, audience strategy, and avoiding lazy “10% off” tactics.Expect chat about golf-themed discounts, over-masculine marketing metaphors, and why 80% of good email marketing happens before you ever hit send.👉 Follow for more episodes on growing, segmenting, and sending better emails.#newsletters #crm #emailmarketingSend Better Emails---SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntjVISIT OUR WEBSITE: www.theinbox.clubLINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184