How to Solve the Sizing Issue in Fashion E-commerce — Gulnaz K | Why Sizing is a Challenge in Fashion E-commerce, Why Returns Hurt Fashion Sustainability, How Size Tips Boost Customer Satisfaction, How Proper Sizing Lowers Returns (#342)

In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales. Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma.  With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology.  Her company's flagship product, Fitquist, is used by over 700 brands to tackle sizing issues and minimize returns, revolutionizing the online shopping experience for fashion retailers and customers alike. Topics discussed in this episode:  Why sizing is a major challenge in fashion e-commerce What role product photography plays in size understanding Why returns are a sustainability concern in fashion How size recommendations can boost customer satisfaction Why having sizing advice is crucial for holiday sales How proper sizing can significantly reduce return rates Links & Resources Website: https://www.easysize.me/lp/shopify-lp Shopify App Store: https://apps.shopify.com/fit-quiz LinkedIn: https://www.linkedin.com/company/easysize/ X/Twitter: https://x.com/easysize Instagram: https://www.instagram.com/easysize/ Get access to more free resources by visiting the show notes athttps://t.ly/q4kig I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/