How to Source and Scale Employee-Generated Content with Xandrina Allday

Unlock successful employee advocacy with Xandrina Allday. Learn how to tailor strategies, build trust, and empower employee social sharing.This week, join Lewis Gray and Elliot Elsley as they welcome Xandrina Allday, a leading social media consultant and founder of Allday Marketing. With a decade of experience, Xandrina has helped countless organizations master employee-generated content and launch impactful employee advocacy programs.Xandrina dives into why a one-size-fits-all approach to employee advocacy doesn't work and why adapting tactics to different organizational structures is important. She explains why sometimes abandoning the term 'employee advocacy' internally can lead to greater buy-in, and shares invaluable tips for communicating programs to employees effectively. Plus, learn how to tackle common fears around social sharing and confidently activate your team on LinkedIn.This episode provides actionable insights for senior marketers and employer brand leads to build authentic influence, scale their social strategy, and demonstrate tangible business impact from employee advocacy, even when starting with manual processes.Resources:Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors: HERE.Free Social Media Policy.Inside Barclays' Viral Employee Creator Club With Catherine McFarlane [Podcast].