How To Spend $100K | Lunch Hour Legal Marketing

You just received $100,000 from the Marketing Fairy. Now, how do you turn that into clients? With a smart marketing budget guided by Gyi and Conrad’s keen-witted tactics, of course! And later, the guys explain how to invest in community events and grow your brand affinity. ------ To continue to gain more clients and profits, you need to spend your marketing budget wisely. Now, while we know the size of your firm will affect the size of your budget, let’s take a careful look at how Gyi and Conrad would advise you to deploy a $100K marketing spend over the course of 12 months. From direct response to networking to SEO to content creation and more, the guys talk about what’s important, what’s not, and how to prioritize your magical marketing dollars over the course of a year. Later, a listener asked a question about sponsoring a rodeo! Gyi and Conrad have plenty of insights into how investing in events and sharing your passions helps your law firm become a well-known, appreciated business in the community. Yee haw! The News: Well, Conrad sure is surprised—Reddit continues to be a major search choice for the masses: Google May 2026 Core Update: Reddit Up, YouTube Down.  This just dropped: Legal Client Experience Report 2026 | Case Status, and while lots of folks are satisfied with their legal outcomes, far less would actually recommend their lawyer. What gives? CX Summit 2026, we applaud you for not accepting pay-to-pitch speakers at your conference. Keep on keeping it classy.  In contrast to the meager AI search data from Google, Bing appears to be offering a much more robust set of insights: New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare. Make Summer More Fun:  Come see us in Nashville 8/11-8/13 at the LHLM Super Summit! Listen Next:  How Much Marketing is Enough?   Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  Subscribe to Lunch Hour Legal Marketing: https://play.megaphone.fm/boagdxq4tr2wawseaj104w Learn more about your ad choices. Visit megaphone.fm/adchoices