How to Spot and Seize Hidden Opportunities With Mark Friedler

Mark Friedler is the CEO of Gigex Inc., an IT and services company helping companies procure the best technology solutions for their needs, saving time and costs. A serial entrepreneur, he has founded four companies, including Gigex, the first cloud game download service, and GameDaily, which became the largest consumer games site before its acquisition by AOL/Time Warner. Mark's career spans pioneering roles in blockchain, esports, fintech, and enterprise cloud services, with contributions like launching IBM's TrustYourSupplier network and co-founding CryptoMondaysSF, a global fintech and blockchain meetup group. He is also an avid cyclist who once rode from New York to Seattle and introduced Sweden to chocolate chip cookie stores. In this episode… Technology expenses are skyrocketing, often ranking as the top or second-highest business cost. As companies grapple with these financial burdens, the quest for effective technology cost management becomes crucial. How can businesses make smarter decisions to reduce these costs while still harnessing the power of technology? Mark Friedler, a seasoned entrepreneur, shares practical strategies for tackling these challenges head-on. He emphasizes conducting a thorough technology audit to identify waste, right-sizing cloud usage, and adopting a hybrid model combining public and private clouds for cost optimization. Mark also highlights how leveraging AI for customer service can help you transform business operations, citing examples like omnichannel communication tools that improve user experience while cutting costs. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Mark Friedler, CEO of Gigex Inc., about technology cost management and identifying untapped business opportunities. The conversation explores Mark's journey from running a chocolate chip cookie business in Sweden to becoming a technology strategy consultant. He shares insights on blockchain, early internet innovations, surviving the dot-com crash, and the life-changing impact of a family crisis.