How to Spot Social Media Fads vs. Trends

Rohit Bhargava, the Founder & Chief Trend Curator of Non-Obvious Company, joins the Social Pros Podcast to discuss the difference between fads and trends and what 'megatrends' have the power to change your business and propel your career. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma Full Episode Details Can you predict what's going to be a trend or a fad? Social media trends tend to have a much longer lifespan than fads. The last thing you want to do as a social media practitioner is to invest too much time in to something that turns out to be a 'flash in the pan.' So, what's the difference between a fad you should ignore and a trend worth pursuing? Rohit Bhargava, Founder & Chief Trend Curator of Non-Obvious Company, wrote many books on the subject, including his most recent title, 'Non-Obvious Megatrends.' Exploring its pages uncovers mega trend predictions that are likely to shape our world in the coming decade. Together, we dive into these megatrends, revealing what others miss and unlocking the key to growing your business into the next decade. If you want to keep up with the ever-changing world of social, you absolutely need to know about these all-important megatrends that have the power to change your business and propel your career beyond expectations. In This Episode: 02:49 – Why it's so important to think for yourself and why you should pay attention to existing megatrends 09:34 – An insight into the five mindsets of non-obvious thinkers 11:24 – How to identify social media fads vs trends 14:35 – Understanding the amplified identity mega trend and how it impacts us as social practitioners 21:22 – How to survive in an information economy and the rise of 'attention wealth' 23:27 – How to strategically supply instant knowledge to your customers 29:01 – The rise and fall of trends from previous years including the downfall of crowdsourcing 31:34 – Why more B2B brands and marketing leaders need to take a more human-centric marketing approach Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Rohit Bhargava's new book, Non-Obvious Megatrends: How To See What Others Miss and Predict The Future Learn more about Rohit and the Non-Obvious Company Visit SocialPros.com for more insights from your favorite social media marketers.