How to Stand for Something (10 Commandments Part 2)

from The Lighthouse Brand Builders Podcast Hosted by Peter Wilken

If you try to appeal to everyone, you will resonate with no one. In this episode, I unpack why standing for something requires discipline and focus. I share practical guidance on segmentation, why most brands should define no more than three to five key audiences, and why clarity creates authority.

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How to Stand for Something (10 Commandments Part 2)

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How long is this episode of The Lighthouse Brand Builders Podcast?

This episode is 8 minutes long.

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This episode was published on March 9, 2026.

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