How to Stand for Something (10 Commandments Part 2)

from The Lighthouse Brand Builders Podcast · host Peter Wilken

If you try to appeal to everyone, you will resonate with no one. In this episode, I unpack why standing for something requires discipline and focus. I share practical guidance on segmentation, why most brands should define no more than three to five key audiences, and why clarity creates authority.

Episode metadata supplied by the publisher feed · Published Mar 9, 2026

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How to Stand for Something (10 Commandments Part 2)

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