How to Stand Out as a Small Business on Black Friday
Episode 40 of the Millennial Mom Movement podcast, hosted by Amanda Rush Holmes, titled "How to Stand Out as a Small Business on Black Friday" was published on November 6, 2023 and runs 18 minutes.
November 6, 2023 ·18m · Millennial Mom Movement
Episode Description
It's that time of the year, and we couldn't be more excited. No, weβre not talking about holiday sweaters and cozy movie marathons (although we do love those). Weβre all fired up about the business strategy that makes this season extra special. π
Here are some numbers to spark your curiosity:
Black Friday online sales grew 3.5% to a whopping $65 billion globally in 2022, a 12% year-over-year increase in both in-store and e-commerce sales. Talk about incredible!
But what about us, the small businesses and service providers? How can we stand out in this sea of shopping frenzy? π€·ββοΈ
Here's the secret sauce for your Black Friday success:
π Offer unique packages and add-on bonuses that truly add value.
π’ Become an influencer in your niche by recommending products you genuinely love.
π Create your own holiday β step outside the Black Friday box and make it work for you.
π Plan ahead, tease your offers, and build excitement. Start talking about your promotions a month before the big day.
Don't wait until the last minute to join in on all the Black Friday fun. Think outside the box, get prepped, and start the holiday season stress-free!
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Mentioned in this episode:
HoneyBook - your new business BFF! π
Snag 50% off your HoneyBook subscription for your ENTIRE first year!! Because who doesn't love a good deal, right? It's the perfect way to upgrade your VA business without breaking the...