How to stand out in a crowded market with Iris Saar Isaacs

Iris Saar Isaacs is the Designer and Creative Director at inSync Design. inSync Design is an award-winning jewellery brand creating high-quality Australian-made, contemporary jewellery that is unique, timeless and affordable from their studio in Melbourne. In this episode, Iris gets candid about her journey of founding and growing her business and how she makes inSync Design stand out in the market. She discusses how she pivoted from wholesale to online retail during the pandemic, how she scaled her business internationally, and the importance of pricing, marketing, and exclusivity for fellow creatives and aspiring business owners.   Resources and links: inSync Design website Iris Saar Isaacs on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on X Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.