How to Stand out in the Attention Economy (Psychology That Makes Your Brand Impossible to Ignore)

Sarah Hart is the found of Hart & Co., a creative agency that helps founder-led B2B brands build memorable, attention-grabbing visual identities.Today Sarah breaks down how to stand out in today’s attention economy, and how to use simple psychology principles to hijack people’s brains so your brand stops being ignored.Today Sarah will cover:🔹 What it means to be the glitch🔹 Psychological principles that drive attention🔹 Why so many brands look the same🔹 Understanding the attention economy🔹 The importance of having a vision as a founderFollow Sarah:🌐 Website 👉 https://hartcocreative.com/🔗 LinkedIn 👉 https://www.linkedin.com/in/sarahhartcreative/🔗 YouTube 👉 https://www.youtube.com/@SarahHartDesign⏱️ Timestamps:00:00:00 “Be the glitch”00:02:45 Introduction to Sarah00:07:08 Changes in brand industry00:10:23 Psychology behind design00:15:41 Dealing with clients00:18:25 Tying design to the buyer’s journey00:19:45 Finding happiness in work00:23:46 Navigating clients as an entrepreneur00:25:42 Psychology and design principles00:29:42 Using AI to create assets00:32:11 Hijacking brains00:36:32 Finding balance in standing out00:39:41 Tips on branding Unconventional Mindset and getting clarity00:44:23 Challenges and joys of entrepreneurship00:46:30 Sarah’s entrepreneurship journey and making over $100,000 early00:52:23 Getting back into education00:54:37 Personal growth as a business owner01:01:34 What’s next