How to Stand Out in the Sea of AI Content with David J Ebner (Ep 64)

The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores.In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with David J. Ebner, founder of Content Workshop, about why human-led content is more important than ever in today's marketing landscape.Throughout the conversation, David explains why the customer should always be the hero of the story, how marketers can use AI without sacrificing quality, and why producing more content isn't the same as creating better content.He also shares practical advice on evaluating content quality, building AI workflows that actually work, adapting content strategies for AI search, and deciding what content should and shouldn't be gated.If you've been wondering how content marketing is changing in the age of AI, or how your content can stand out in an ocean of sameness, this episode is for you.Timestamps00:00 Introduction to David J. Ebner and Content Workshop 02:00 From creative writing to content marketing 04:00 Why customers should be the hero of your story 07:00 What "story first marketing" actually means 09:00 How to recognize great content 12:00 Fighting the sea of AI generated content 16:00 The ROI conversation around AI and content teams 20:00 How marketers should really use AI 24:00 Building AI workflows that improve quality 26:00 Why more content doesn't mean better results 30:00 How AI search is changing content strategy 33:00 Should marketers still gate content? 39:00 Informational vs educational content 44:00 The most important lesson for marketers today 46:00 David's final advice and where to connect🎧 Subscribe to The Marketing Share Podcast to get unfiltered conversations with marketing leaders about growth, strategy, and the future of digital.Connect with our guest: 👉David J Ebner: https://www.linkedin.com/in/davidjebner/👉 Content Workshop: https://contentworkshop.com/Connect with the hosts:👉 Barb VanSomeren: https://www.linkedin.com/in/barbvansomeren/👉 Alec Cheung: https://www.linkedin.com/in/aleccheung/Connect with the Podcast Manager 👉 Cinthya Zeledón: https://www.linkedin.com/in/cinthyazeledon/Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast?  Send us your bio and proposed interview topic to [email protected], and our Podcast Manager will get back to you.