How to Stand Out on The Knot & WeddingWire | The Venue RX

In this week’s episode of The Venue RX Podcast, host Jonathan Aymin sits down with Raina Moskowitz, CEO of The Knot Worldwide, for a data-driven conversation every venue owner should hear. Raina shares practical strategies backed by real insights to help wedding and event venues attract higher-quality leads and convert more inquiries into bookings. She discusses what’s working right now to improve response rates and how recent updates to WeddingPro like the “Close the Loop” tool are changing the way venues connect with couples. She explains why the quality of leads matters more than volume, and what venues can do to strengthen both, while also breaking down the impact of storefront optimization, from pricing transparency to reviews, on today’s booking decisions. She also explores how evolving consumer behavior especially across social media, AI, and emerging technologies like LLMs is reshaping the wedding industry and what venues need to do to stay competitive.About Our Guest: Raina Moskowitz has served as Chief Executive Officer of The Knot Worldwide since 2025. She brings extensive experience leading high-performing teams across operations, marketing, and strategy within global consumer and technology companies.Prior to joining The Knot Worldwide, Moskowitz was Chief Operating and Marketing Officer at Etsy, where she oversaw Strategy and Operations, Marketing, Member Services, Trust & Safety, International, and Impact. During her tenure, she played a key role in driving growth, strengthening customer engagement, and scaling the company’s global marketplace.Earlier in her career, Moskowitz led U.S. customer marketing at American Express, where she was responsible for customer growth, loyalty, and retention. She also held several leadership roles spanning product development and corporate strategy. Since 2020, Moskowitz has served on the board of directors of Sprout Social (Nasdaq: SPT). She is also a board member of Tech:NYC, where she supports initiatives that foster a thriving and inclusive technology ecosystem. Moskowitz is a graduate of the Wharton School of the University of Pennsylvania.Find Her Here: Website: https://www.theknotww.com/Linkedin: https://www.linkedin.com/in/rainamoskowitz