How to Stand Out When Every Competitor Sounds the Same with Chrissie Bardwell

In a world flooded with AI-generated content, click-through rates are falling and every brand is starting to sound the same. So what actually cuts through?In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Chrissie Bardwell, Global Vice President of Marketing Strategy at Aveva, to explore why experiential marketing is having its moment right now and what B2B marketers can do about it.Chrissie draws on her background in omnichannel retail analysis and enterprise B2B marketing to make the case for putting real-world human experience back into the marketing mix. This is not about ditching AI. It is about understanding where human connection still wins and building a strategy that uses both.What You'll Learn in This Episode✔️ Why experiential marketing is rising as a direct response to AI content saturation✔️ How post-COVID consumer behaviour has shifted the way B2B buyers expect to be engaged✔️ What B2B marketers can learn from retail brands like Apple, Nike and Hermes✔️ How Aveva built its Porsche Formula E partnership around shared values and customer experience✔️ How to build a commercial business case for experiential marketing using pipeline data✔️ The KPIs that actually matter when measuring experiential activity✔️ Why human creativity and distinctive brand identity are becoming a competitive advantage in an AI-saturated worldWhether you are a marketing leader trying to differentiate in a crowded market, a business leader wondering whether experiential activity is worth the investment, or a CMO looking for a fresh perspective on the AI and human balance, this episode is for you.Connect with Chrissie on LinkedInAbout the Host:Karen Lloyd is the host of Spotlight On B2B Marketing and Managing Director of Armstrong Lloyd, a specialist sales and marketing headhunting firm. To discuss your hiring needs of the current market, contact Karen at [email protected] on LinkedIn: linkedin.com/in/lloydkaren/Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk