How to stand out with brokers and win competitive deals with Alejandra Barrera episode artwork

EPISODE · Jan 9, 2026 · 1H 6M

How to stand out with brokers and win competitive deals with Alejandra Barrera

from The SMB Deal Hunter Podcast · host Helen Guo

You've probably done this…You found a listing you liked. You sent the NDA. Maybe you even fired off a quick note about your background and the things you’d like to learn.Then... nothing.A week later, the deal’s under LOI. No call back, no response to your request. Here's what you didn't see:That listing probably got 65 inquiries in the first few days. Of those, 10 of them came in prepared.The rest never got a serious look. Not because they weren't qualified but because they didn’t understand how to cut through the noise and get the broker’s attention. This week I sat down with a broker who's going to show you exactly what happens on the other side of a business acquisition.Alejandra has been doing this for years. She started in Miami, sold her first business in 4 months, got recruited into Deloitte's M&A practice, and recently joined our team as an M&A advisor inside the Pro program.She's seen hundreds of deals and dealt with countless buyers. Most of them make the same mistakes.Here’s are some of the highlights from the deep dive: 🔥 Alejandra goes through what the first 48 hours look like from the broker’s perspective when a hot listing goes up🔥 She shares the three documents she needs before she'll present you to a seller. (Most buyers only send one)🔥 She shares loads of war stories on deals that went bad and what you can learn form them🔥 And she pulls back the curtain on why brokers often don’t return calls, why ‘cash offers only’ listings are usually not serious, and how you can stand out from the crowd when competing for a popular business._______________________________👉 Sign Up For Free to the SMB Deal Hunter Newsletter: https://join.smbdealhunter.xyz🤝 Work With Me to Help You Buy a Business: https://pro.smbdealhunter.xyz

You've probably done this…You found a listing you liked. You sent the NDA. Maybe you even fired off a quick note about your background and the things you’d like to learn.Then... nothing.A week later, the deal’s under LOI. No call back, no response to your request. Here's what you didn't see:That listing probably got 65 inquiries in the first few days. Of those, 10 of them came in prepared.The rest never got a serious look. Not because they weren't qualified but because they didn’t understand how to cut through the noise and get the broker’s attention. This week I sat down with a broker who's going to show you exactly what happens on the other side of a business acquisition.Alejandra has been doing this for years. She started in Miami, sold her first business in 4 months, got recruited into Deloitte's M&A practice, and recently joined our team as an M&A advisor inside the Pro program.She's seen hundreds of deals and dealt with countless buyers. Most of them make the same mistakes.Here’s are some of the highlights from the deep dive: 🔥 Alejandra goes through what the first 48 hours look like from the broker’s perspective when a hot listing goes up🔥 She shares the three documents she needs before she'll present you to a seller. (Most buyers only send one)🔥 She shares loads of war stories on deals that went bad and what you can learn form them🔥 And she pulls back the curtain on why brokers often don’t return calls, why ‘cash offers only’ listings are usually not serious, and how you can stand out from the crowd when competing for a popular business._______________________________👉 Sign Up For Free to the SMB Deal Hunter Newsletter: https://join.smbdealhunter.xyz🤝 Work With Me to Help You Buy a Business: https://pro.smbdealhunter.xyz

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How to stand out with brokers and win competitive deals with Alejandra Barrera

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This episode is 1 hour and 6 minutes long.

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This episode was published on January 9, 2026.

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You've probably done this…You found a listing you liked. You sent the NDA. Maybe you even fired off a quick note about your background and the things you’d like to learn.Then... nothing.A week later, the deal’s under LOI. No call back, no response...

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