How to Start a Bag Brand episode artwork

EPISODE · Aug 31, 2026 · 45 MIN

How to Start a Bag Brand

from Nomads Nation Podcast · host Aaron Radcliffe

If you want to get notified when the newest bags and travel gear drops, be sure to sign up to the NNewsletter 👉 https://nomadsnation.com/newsletter/**********🌐 Sign up to the NNewsletter ➡️ https://nomadsnation.com/newsletter/**********If you want to get notified when the newest bags and travel gear drops, be sure to sign up to the NNewsletter 👉 https://nomadsnation.com/newsletter/🎙️ Welcome to the Nomads Nation Podcast!In this episode, I’m bringing back Lara from Move Supply Chain for a behind-the-scenes look at what it actually takes to build a backpack brand from scratch.We dive into the realities of creating a bag, from figuring out your true costs and pricing strategy to sourcing materials, sampling, prototyping, and eventually getting the finished product into customers’ hands. We also talk about why building a custom backpack can take much longer than expected and just how many individual components can go into a single bag.I also share some real numbers and lessons from building my own bag brand, including what our flagship backpack actually costs to make and why the cost of manufacturing is only one piece of the bigger picture.If you're thinking about starting your own bag brand, building an e-commerce product, or you're simply curious about what goes on behind the scenes of your favorite backpacks, this episode gives you a look at the realities of bringing a bag from idea to market. 🎒🔥00:00 - Building Bags01:35 - Founder Reality07:00 - Know Your Costs10:18 - Pricing Strategy14:34 - Starting From Scratch16:42 - Material Sourcing20:06 - Backpack Economics24:25 - Profit Margins29:15 - Pricing Matters34:19 - Better Prototypes38:00 - Product vs Profit40:18 - Build a Brand44:11 - Final Thoughts**********Looking to have YOUR backpack reviewed? Contact Aaron at [email protected]**********Affiliate Disclosure: We hope you enjoyed our How to Start a Bag Brand video! To support our channel, we use affiliate links in our content. Clicking on these links and making a purchase helps us keep creating great videos (at no extra cost to you!)Free Gear Disclosure: We often receive free gear for our reviews, but this does not influence our opinions. We always provide honest reviews—if a product isn't up to par, we'll tell you.

Episode metadata supplied by the publisher feed · Published Aug 31, 2026

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How to Start a Bag Brand

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