How to Start a Business Before You Feel Ready | Latina Entrepreneur Melissa Polanco

What if confidence doesn’t come before you start — but because you start?Today, in Brave Moves Pod, Julie DeLucca-Collins shares powerful lessons from her conversation with Melissa Polanco, founder of Ring of Color, a Latina-owned, cruelty-free makeup brand built on inclusivity, representation, and purpose.Melissa didn’t come from the beauty industry. She came from higher education and counseling. But when she noticed a lack of diversity and representation in cosmetics, she didn’t wait for permission or perfect timing.She started.This episode breaks down what women entrepreneurs can learn from Melissa’s journey, including how to start a business before you feel ready, how to build from your values instead of validation, and why representation in business matters.If you’ve been hesitating to launch your idea, grow your brand, or step into leadership, this episode will give you a practical mindset shift.In This Episode You’ll Learn:How to start a business when you don’t feel qualifiedWhy taking imperfect action builds confidenceThe importance of representation and diversity in the beauty industryHow to build a purpose-driven, values-based brandWhy visibility matters for women entrepreneursLessons from a Latina-owned beauty brand founderMelissa’s story is a reminder that you don’t need full clarity to begin.Your brave move this week? Start before you feel readyIf you loved this episode, text me and let me know what you though. Support the showJoin the CommunityBrave Moves is a daily confidence and personal growth podcast for ambitious women, women entrepreneurs, and leaders who are ready to overcome self-doubt, build resilience, and take bold action in business and life. Each short, practical episode blends mindset science, decision-making psychology, and real-life stories to help you strengthen your confidence, rewire negative thought patterns, and create meaningful forward momentum.If you are navigating career pivots, burnout, reinvention, or leadership growth, Brave Moves gives you the tools to think differently, act bravely, and design a future aligned with your values and vision. Because confidence isn’t something you’re born with. It’s something you build, one brave move at a time.Liked this episode? Share it with your midlife woman, entrepreneur friends!Love this show? Let us know how we helped you increase your confidence by leaving a review.For more about me and what I do, check out my website.If you’re looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you’d be a good fit for one of my coaching programs.Fo... This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit juliedeluccacollins.substack.com/subscribe