How to Start a Business Podcast That Wins Clients (Most Get This Wrong) | Charlie Perry

Want to start a business podcast that attracts the right audience and delivers meaningful results? Charlie Perry, founder of podcast network Astrid, joins Adam Carolan to explain what separates a successful business podcast from another show disappearing into the noise. Having built the podcasting arm of Steven Bartlett’s Social Chain and produced shows that have entertained millions, Charlie shares a practical guide to defining your audience, choosing the right format, booking guests and creating conversations people genuinely want to consume. They discuss why businesses shouldn’t simply copy The Diary of a CEO, the realities of studio and remote recording, what happens during post-production and how one long-form episode can power an entire content strategy. Charlie also explains why YouTube has changed podcast discovery, how to approach SEO, titles and thumbnails, and why conversions, trust and audience relevance matter more than vanity metrics. A practical conversation for financial planners, business owners and marketing teams who want to build a podcast with a clear purpose, not merely chase views. The Plannex Podcast is proudly sponsored by Iress.