How to start a business | The highs | The lows | and everything in between - Guest Ash Razmi Founder Bootleg Jerky Co

Ash Razmi, is a true entrepreneur!  This story is about Bootleg Jerky Co, an award-winning Beef Jerky that started in a garage and scaled to a big warehouse that processes 15,000 packets of jerky a week. Ash started making Biltong for his mates, which motivated him to ditch his day job and convert his 6m x 2.4m garage into an MPI-approved meat processing plant. We cover off alot in our 45minutes, have a listen, this is a good one!  Challenges of an entrepreneur’s business journey - Guest Ash Razmi Founder Bootleg Jerky · The honest story behind the Bootleg Jerky brand, from the humble 6 x 2.4m garage to now · How the Bootleg Brand was developed. · Why creating a brand guideline and staying true to the guideline is important. · The value of investing in a consultant to help develop your business · Challenges Bootleg faces with the ever-increasing living costs · How to balance margins, and look for opportunities with the assets you have Jump online and grab some Bootleg Jerky, and… whack in SME&E Ash, is such a rad dude, he has given anyone from our SME&E community a 15% discount off Bootleg Jerky. Click here to shop and use SME&E as the discount code www.nzsmeefestival.com  Don't forget about the NZ SME&E Festival Auckland 8 & 9 November 2022 at the Vodafone Events Centre, click here for details