How to Start a Business When Your Life is Falling Apart - Bridget Hom

What do you do when your career collapses, you're navigating a Zoom divorce, and you suddenly find yourself raising three young boys alone in a small apartment during a global pandemic?Bridget Hom didn’t just survive the "Reinvention Evolution of 2020"—she used the chaos to launch a thriving business. A top mindset coach, best-selling author, and creator of The PrOp Method, Bridget took her side hustle and transformed it into a global coaching movement from the corner of her messy living room. She is here to share the raw truth about what it really takes to build the plane while you're flying it.In this episode of FailCraft, Bridget joins Ezekiel to discuss how she "faked it till she made it" into a six-figure business. She explains her "Law of Deservability", why she forces her clients to fire fear and hire action, and how a 2-minute "brain dump" exercise can instantly calm an overwhelmed mind—whether you are a CEO or a 9-year-old kid.In this episode of FailCraft, you’ll discover:* The Pandemic Pivot: How Bridget went from painting a llama hut to signing six high-paying clients in six weeks.* The "Pity Party" Trap: Why focusing on your own success will sabotage you, and how shifting your focus to *others* eliminates imposter syndrome.* Building the Plane in the Air: Why you must "fire fear and hire action" if you want to stop waiting to feel ready.* The 2-Minute Brain Dump: A simple, highly effective emotional regulation tool for when you feel like your life is a mess.* The First Step Out of Chaos: The exact two things you must do today if you are navigating a divorce, a layoff, or a total life restart.* Bridget's definition of true success: Deciding who you want to be today, honoring your roles, and staying present.This episode is for newly single parents, entrepreneurs who are afraid to launch, and anyone who needs a powerful reminder that your current mess is just the setup for your message.Connect With Bridget Hom:* Get Her Book For FREE (Just Pay Shipping): http://stuckonready.com/* Website: https://www.bridgethom.com/* Facebook Community: Bridge to Freedom Coaching CommunitySupport the Show:* Subscribe and leave a review!* Share this episode if it resonated!Want to Be a Guest on FailCraft?* Reach out to Ezekiel on PodMatch: https://podmatch.com/hostdetailpreview/failcraftChapters:01:16 Introduction: Bridget Hom & The Reinvention Evolution01:54 Launching a Business During a Zoom Divorce and Pandemic04:23 The Law of Deservability: Why You Deserve Success05:47 Overcoming Imposter Syndrome and the 30-Call Rejection07:55 Fake It Till You Make It: Building the Plane While Flying09:50 The 2-Minute Brain Dump for Emotional Regulation12:31 The First 2 Steps to Take When Your Life Falls Apart14:11 Bridget's Definition of True Success15:14 How to Get the Free Book & Connect with Bridget