How to Start a Consulting Business From $2K to 50 Years in Retail

How to compete against Amazon starts with one question: are you selling the experience, or just the product? Independent retailers who try to beat Amazon on price or convenience are already losing. In this episode, Bob from Whisbang Retail Training breaks down the exact mindset shift and frameworks that separate thriving brick-and-mortar stores from ones that quietly close. The core lesson: Amazon won on logistics. You win on everything else. Bob introduces the WWMCW framework — What Would My Customer Want — as the foundational question behind every successful retail decision. Get that right, and the revenue follows. He also explains why the best independents stopped trying to compete on cost and started engineering loyalty through experience, and how learning core retail fundamentals puts you 85% of the way to success before you ever open your doors. ABOUT THE GUEST Bob is the founder of Whisbang Retail Training (whisbangtraining.com), a retail education and training company built on hard-earned experience. He scaled Meno Kite Company from $2,000 in starting capital into a thriving brick-and-mortar store over 19 years before selling the business — then turned those lessons into a training platform so other retailers don't have to learn them the painful way. Get the complete show notes, frameworks, and playbooks: https://podcast.rapidproductgrowth.com/how-to-compete-against-amazon/ Subscribe for more tactical B2B growth strategy: https://www.youtube.com/@productgrowthstories?sub_confirmation=1 #RetailStrategy #HowToCompeteAgainstAmazon #IndependentRetail #BrickAndMortar #RetailTraining