How to Start a Consulting Business That CEOs Actually Want to Buy From

How to Start a Consulting Business That CEOs Actually Want to Buy From Most B2B SaaS founders hire their first sales rep 12-18 months too late. Here's how to scale outbound sales B2B SaaS from founder-led to a repeatable team process. Featuring Craig Hanson, CEO of NiceJob — who built a predictable $10M ARR sales machine after struggling with inconsistent founder-led sales for years. Craig walks through the exact transition from doing all sales himself to building a structured outbound process that generates 40+ qualified demos per month. He shares the hiring framework that helped him find A-player sales reps, the compensation structure that drives results without burning cash, and why most founders wait too long to systematize their sales approach. 🎯 The 3 signs it's time to hire your first sales rep 📞 Outbound process generating 40+ qualified demos monthly 💰 Sales comp structure that motivates without killing margins 🔄 How to document your founder-led sales process before hiring 📈 From $2M to $10M ARR with a 4-person sales team ⏱️ 00:00 Why Craig waited too long to hire sales help 04:30 The framework for hiring your first sales rep 09:15 Building an outbound process that actually works 15:20 Compensation structure that drives real results 21:45 Scaling from 1 to 4 sales reps without chaos 26:10 What he'd do differently knowing what he knows now 🔥 Ready to add $1M in new revenue to your B2B company this year? Apply to Scale 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ 🔗 NiceJob: https://www.nicejob.com #B2BSales #SaaS #OutboundSales #RapidProductGrowth #SalesTeam