How to start a DTC swimwear label and scale to $20M+ in less than 3 years, with Andie Swim Founder Melanie Travis

Joining me on the show today is Melanie Travis, Founder of swimwear label Andie.  Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content. In this episode we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years.  LINKS WE MENTION: Andie’s Website  Andie’s Instagram  Melanie’s Instagram Female Startup Club's Instagram  In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Newsletter: Lean Luxe  Newsletter: 2PM by Web Smith  Podcast : How I Built This with Guy Raz  Book: Radical Candor by Kim Scott PS: If you’re interested in participating in some listener research please reach out to Doone on email: [email protected] 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.