EPISODE · Mar 29, 2023 · 1H 11M
How to Start a Festival with Tom Russell of Governors Ball and Sound and Sound
from The What Podcast · host Barry Courter and Bryan Stone
On this week’s episode of The What Podcast, hosts Brad, Barry, and Lord Taco chat with Tom Russell, founder of Governors Ball and Sound on Sound, about the ins and outs of starting a festival. Russell shares what he learned while interning at Superfly (the team behind Bonnaroo) and how those lessons ultimately led him to start festivals of his own.This week also kicks off The What Podcast’s 2023 Bonnaroo ticket giveaway. The gang has two general admission wristbands and a car camping pass up for grabs. All you need to do is call (423) 667-7877 (that’s HAD-MOR-RUSS) and leave a voicemail about why you love Bonnaroo, any standout stories, or why you want to go this year. The best voicemails will be played on the show, and one winner will take home the grand prize. For more details, visit thewhat.co/winYou can also watch the full discussion via YouTube. Also, remember to like, review, and subscribe to The What wherever you get your podcasts.______ CHAPTERS (00:00:00) Intro (00:01:31) Bonnaroo Ticket Giveaway (00:05:54) Lord Taco's Twitch Channel (00:11:07) Setting Up our Guest (00:15:59) Interview with Tom Russell (01:06:26) Outro______ CaveFest at The Caverns, Oct 10-11, 2026 | Get Tickets Here! $20 off Hulaween 2026 GA 4-day passes with code THEWHATPODCAST 🎧 LISTEN LINKS Website: https://thewhatpodcast.com Spotify: https://thewhat.co/spotify Apple Podcasts: https://thewhat.co/applepodcasts YouTube Music: https://thewhat.co/youtubemusic Amazon Music: https://thewhat.co/amazonmusic 📱 SOCIAL LINKS Discord: https://discord.gg/zShHTeCYGn YouTube: https://www.youtube.com/@thewhatpodcast X: https://x.com/thewhat_podcast Instagram: https://www.instagram.com/thewhatpodcast/ Facebook: https://www.facebook.com/thewhatpodcast/ TikTok: https://www.tiktok.com/@thewhatpodcast The What Podcast theme: "Aquarius" by *repeat repeat, used with permission. Other music provided by Midist and used with permission. We love to hear from you! Send us an email at [email protected] or call (423) 667-7877 and leave us a voicemail. We might just feature it on the show.
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On this week’s episode of The What Podcast, hosts Brad, Barry, and Lord Taco chat with Tom Russell, founder of Governors Ball and Sound on Sound, about the ins and outs of starting a festival. Russell shares what he learned while interning at Superfly (the team behind Bonnaroo) and how those lessons ultimately led him to start festivals of his own.
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How to Start a Festival with Tom Russell of Governors Ball and Sound and Sound
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