How to Start a Multifamily Real Estate Investment Company: A 90-Day Launch Plan E03

On today’s episode Todd explains how he helps students start a multifamily real estate investment company from ground zero through finding deals, underwriting, submitting LOIs, and working toward a first acquisition. He begins with a 10–12 page goals worksheet covering personal and professional goals, market focus, desired cash flow, sacrifices, and how a student wants to contribute (e.g., capital raising vs. full-time investing). He then outlines a curated 90-day launch plan in three phases: Phase 1 (days 1–30) builds the foundation and investor brand by creating a credible online presence (LinkedIn profile, consistent branding, website, professional email address), selecting a company name tied to the student’s story and experience, implementing a CRM (software or Excel), learning a deal analyzer and checklists, defining a buy box, and building an initial list of at least 20 potential investors and partners for non-committal relationship calls. Phase 2 (days 31–60) focuses on creating a “deal machine” through consistent LinkedIn posting, broker outreach (about 10 broker contacts per week), continued investor touches, and underwriting and due diligence using documents such as T-12s, rent rolls, surveys, title reports, utilities, tax statements, insurance claims/loss runs, CapEx history, and bank statements; he notes performance targets like 40 broker conversations and 50+ deals analyzed. Phase 3 (days 61–90) shifts to execution: refining investor and broker pitches, attending local real estate events (REIAs), potentially hosting an event like a dinner presentation (“Capital and Conversations”), and submitting LOIs for smaller properties (around 10–50 units) while building capital commitments and lender connections. Robinson emphasizes action-taking, accountability, daily progress (“1% better rule”), and positioning as an authority to attract brokers, investors, and off-market opportunities, and he closes by inviting listeners to contact him about his Multifamily Deal Makers program.Connect with Todd:https://www.instagram.com/officialtoddrobinsonhttps://www.linkedin.com/in/toddnrobinsonhttps://www.tiktok.com/@syndicationexpert