How To Start A Niche Clothing Brand While Building Community

from Shopify Masters · host Dani Noguera, Grin27, Shuang Esther Shan

Dani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to his vision helped him carve out a new lane for his business.Watch the full video interview on YouTube!For more on Grin27 and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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This episode is 26 minutes long.

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This episode was published on June 10, 2025.

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