How to Start a Ski Cult with Powder Magazine Founder Jake Moe

In the winter of 1972/73, Powder Magazine was founded by Jake and Dave Moe. In the decades since, Powder became the Bible of skiing, defining the culture and helping shape the track of the sport. Fortunately for us, Jake also just happens to be one of the most passionate skiers I have ever met. This episode felt like the right fit to kick off the podcast. First, Jake is hilarious and so joyful. In a broad sense, this episode feels reflective of my relationship with the sport of skiing, media, and my professional career. I idolized Powder Magazine as a kid, interned in the office a decade ago, and now, here I am, starting this podcast as a continued exploration of storytelling blended into my ski career. So of course, I had to interview the Founder of Powder himself. –This episode is brought to you by Salomon. To check out the Arcane Prime MIPS helmet, and all Salomon ski gear, click here. –Watch the full video version on YouTube—Follow me/the show on Instagram: @drewpeterskiSign up for my Substack/the podcast newsletter here—Score discounts and connect with all of the podcasts sponsors any time at drew-petersen.com/podcast