How to start an eCommerce business – PAUL RYAZANOV | DMR #94

[Tweet ""budget your investment 20% to back-end development and 80% to smart marketing." @paulryazanov"] Paul Ryazanov is an event speaker and a digital marketing expert with a focus on helping retail businesses with their eCommerce strategy. You can find him over at MageCloud.net. Today on Digital Marketing Radio we discuss how to start an eCommerce business, with topics including: You've spoken at quite a few events in the US – how did you get involved in that? What on-page conversion rate tools do you use? What would you say are some of the biggest eCommerce trends in 2015? Why do you focus on Magento as an eCommerce platform? What are the biggest benefits of selecting Magento over WooCommerce and Shopify? How to keep your platform scalable? Is it easy enough to transfer your Ecommerce platform from WooCommerce to Magento? Why should you be careful with WooCommerce? Is it easy enough to split test inside Magento? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Optimizely [Conversion rate optimization] Crazy Egg [Heat mapping software] EyeQuant [Eye tracking software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Outreach.io [Sales Automation Platform] AnalyticsSEO [Enterprise SEO Platform] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Try to budget your investment with 20% of it into back-end development and 80% of it into smart marketing.