How to Start and Scale a Fashion Brand with ALIGNE CEO Ginny Seymour

In this episode of Fashion & Founders Victoria Smith sits down with Ginny Seymour, CEO and re-founder of Aligne. Founded in East London and freshly expanded to New York, Ginny rebuilt ALIGNE as a design-led, DTC-first womenswear brand. Just in two years created a viral hero piece, the Daphne blazer, and has driven $1M in US revenue without paid ads. Ginny shares how ShopMy, smart gifting, and obsessing over customer signals shaped the product line and why she intentionally said “no” to wholesale to protect speed and point of view, until Nordstrom literally slid into her DMs. We cover ALIGNE’s US growth playboo, plus the brand’s values-driven partnerships with female athletes, including a yearlong co-designed collection with Lucy Bronze. Ginny shares fantastic and valuable advice for founders.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyVictoria Pickle Closet: @victoriasLocker Links: LockerFollow Ginny:IG: @ginny_h_seymourFollow Aligne:IG: @aligneShop HEREFollow Arame:IG: @aramecareShop HEREFounder: @brittany.arnettThanks for listening!