How To Start & Scale An IRL-Meetup App (Approachable)

What this episode covers

In this episode featured not-expert is Matt Williams. Matt is the Founder of the Approachable app, which helps people find friends to explore their city or go to events with - in a day and age where adults are lonelier than ever in AmericaPlease support the podcast by subscribing on Spotify/Apple Podcasts/any of your favorite podcast appsAll my links: campsite.bio/readysetdoTimestamps:00:00 Intro + background02:34 Why did Matt build Approachable05:18 On pivoting away from the original AR platform idea08:24 If decent alternatives exist, should founders not build?11:07 Build process for the app14:09 “Do not hire US Engineers to build your apps”18:10 When do you know app is good enough to ship?19:59 What was the near‑term plan POST launch?22:36 Pitch decks and pitching for investment24:21 Revenue & making $18 K on launch party26:53 Individual people posting events is not the focus anymore29:14 Learnings about human psychology from user behavior data31:07 Security concerns arising from people meeting in‑person33:17 Conducting regular user interviews34:30 Differences in how both sexes behave on the app36:39 Leveraging Apple iOS Store data to drive UI/UX decisions41:27 Finding a unique niche amongst other in‑person social apps44:07 Outro + gratitude

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How long is this episode of Ready Set Do?

This episode is 44 minutes long.

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This episode was published on April 23, 2025.

What is this episode about?

In this episode featured not-expert is Matt Williams. Matt is the Founder of the Approachable app, which helps people find friends to explore their city or go to events with - in a day and age where adults are lonelier than ever in AmericaPlease...

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