How to Start, Grow, and Monetize a Podcast with Nakia Swinton

Podcasting is a growing industry with so much room for Black creators to share themselves, their views, and their brands. That’s probably why Black people make up 12% of the total population, but 15% of the podcast host population. But how do you get started? And how do you help your podcast be heard?Today I’m joined by Nakia Swinton, Supervising Producer at iHeart Radio, Co-host of Sufficiently Black, freelance producer for Balanced Black Girl podcast, and general podcast wizard. Together, we talk all things podcasts — from creation, to marketing, to community building and monetization. We even answer some thought-provoking listener questions!We Also Talk About… Building a community through your podcast marketing Keeping your SEO clear and easy to understand The importance of consistency above all else The fabulous Issa Rae and her little-known (but amazing) podcast The pros and cons of each type of podcasting and reading contracts thoroughly Having passion for more than the money Resources (contains affiliate links): Visit Nakia’s Website Follow Nakia on Instagram Listen to Sufficiently Black Follow Sufficiently Black on Instagram Article: The Ultimate Guide to Starting A Podcast RedCircle, the hosting and monetization platform we use Podcasting gear we use to record Riverside: the online recording software we use Acuity Scheduling: the software we use to book interviews with guests Softer Sounds: who we work with for editing support Sponsor: Willmaker | Protect your financial assets with Willmaker. Visit willmaker.com to take their free quiz and use code BALANCED10 for 10% off your first document. POM Wonderful | Get your fill of antioxidant goodness with delicious POM Wonderful 100% Pomegranate Juice. To find delicious recipes and learn more about the antioxidant goodness of POM, visit pomwonderful.com. balancedblackgirl.com ◉ IG: @balancedblackgirlpodcast @balancedles 〆Support this podcast at — https://redcircle.com/balanced-black-girl/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacyOur Sponsors:* Check out Babbel: http://babbel.com/balancedSupport this podcast at — https://redcircle.com/balanced-black-girl/donationsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Podcasting is a growing industry with so much room for Black creators to share themselves, their views, and their brands. That’s probably why Black people make up 12% of the total population, but 15% of the podcast host population. But how do you get started? And how do you help your podcast be heard?Today I’m joined by Nakia Swinton, Supervising Producer at iHeart Radio, Co-host of Sufficiently Black, freelance producer for Balanced Black Girl podcast, and general podcast wizard. Together, we talk all things podcasts — from creation, to marketing, to community building and monetization. We even answer some thought-provoking listener questions!We Also Talk About… Building a community through your podcast marketing Keeping your SEO clear and easy to understand The importance of consistency above all else The fabulous Issa Rae and her little-known (but amazing) podcast The pros and cons of each type of podcasting and reading contracts thoroughly Having passion for more than the money Resources (contains affiliate links): Visit Nakia’s Website Follow Nakia on Instagram Listen to Sufficiently Black Follow Sufficiently Black on Instagram Article: The Ultimate Guide to Starting A Podcast RedCircle, the hosting and monetization platform we use Podcasting gear we use to record Riverside: the online recording software we use Acuity Scheduling: the software we use to book interviews with guests Softer Sounds: who we work with for editing support Sponsor: Willmaker | Protect your financial assets with Willmaker. Visit willmaker.com to take their free quiz and use code BALANCED10 for 10% off your first document. POM Wonderful | Get your fill of antioxidant goodness with delicious POM Wonderful 100% Pomegranate Juice. To find delicious recipes and learn more about the antioxidant goodness of POM, visit pomwonderful.com. balancedblackgirl.com ◉ IG: @balancedblackgirlpodcast @balancedles 〆Support this podcast at — https://redcircle.com/balanced-black-girl/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacyOur Sponsors:* Check out Babbel: http://babbel.com/balancedSupport this podcast at — https://redcircle.com/balanced-black-girl/donations See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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