How to Start, Scale & Sell Without Sacrificing Your Soul

What makes a business truly valuable – and what quietly destroys your shot at a clean exit?In this episode, Elizabeth Gooch MBE joins Adam and Pete to unpack what it really takes to grow, scale and sell a company that investors actually want to buy.She’s built a global tech brand, listed it on the London stock exchange, and now mentors founders who want to do the same – without falling into the usual traps.They cover:– The biggest mistakes founders make when chasing growth– What investors are really looking for (and it’s not just revenue)– The cap table decisions that haunt you at exit– How to build boardroom habits, even if you’re nowhere near IPO– And why she'd absolutely never sit on a board with no valuesThis episode is for anyone who’s building something serious. Whether you’re raising, scaling, or just want to protect what you’ve built.About the GuestElizabeth Gooch MBE – Founder, ex-CEO, and boardroom powerhouse. Took her own company from startup to IPO and now helps founders grow businesses worth buying.About the HostsAdam Pearce – Co-founder of Blend Commerce and eCom Collab Club™, always hunting for what actually moves the needle.Peter Gardner – Co-founder of Blend Commerce, CRO obsessive, powered by oat flat whites and sharp takes.Work with BlendNeed your store to convert like a business worth buying? Book a free “Metric on Fire” diagnostic: https://blendcommerce.com/#StartupFunding #ExitStrategy #InvestorReady #DTCGrowth #ElizabethGoochMBE #BoardroomTips #eCommerce #FounderStories #CapTable #Valuation #eComCollabClub #BlendCommerce