How to Start Sending Video DMs on Linkedin - Teacher: Jarrod Best Mitchell

People are lazy, Juma. Every client I've spoken to, and I'll be honest, 90 percent of the clients that I've spoken to who I say, Send the video. When you follow up with them, you send them a message. Yeah. Was it video? No. If you are doing the exact same as everybody else, how was your intended audience going to pay attention to you? And we could use the reference of Seth Godin and purple cow. If you're seeing black and white cows after while you tune them out, that's what people are doing in DMs if I see a video message, I would pay attention to it. Then I would even respond because if it's really personalized to me, boom.  Hello and welcome to the useful content podcast. And today we have a brand new teacher in our useful content classroom. Jarrod Best. Mitchell. Hi, Jarrod. Good day folks. How are you all doing? Thanks for having me on juma. Yes. It's great to have you on. This is not the first time you've been on with me. Um, it's true. And, uh, I, most people don't know this, but I, I knew you from before when you had less of a beard and, um, and you, and you weren't necessarily wearing yellow every single day cause you were working Nokia at that time, I believe. Oh, it's quite no kidding as well. Yeah. All right. So let's, let's, uh, some people may not know who you are. I don't know how that's possible. Could you please share with the people what you do and how you help your clients make useful content?  I am a sales trainer, LinkedIn coach based in the absolutely beautiful island of Trinidad and Tobago. I am known for three things, which is sales, LinkedIn, and yellow. Um, as Juma said, um, I wear yellow all the time. It's not a branded thing for me, like 24 seven 365. And I always used to wear yellow, especially when I wasn't working. Um, it's just that in 2018, I was inspired by a lady called Ella London. And from then I just said, listen, It's yellow 24 seven. Um, since switching to being a sales trainer in 2019, I've trained all over the Caribbean. Um, I think there are probably two English speaking islands that I have not touched on in terms of training. Um, but I've been able to impact thousands, generate millions in revenue for companies. And it's honestly, because I have a love and a passion for what I do, but over the years, and I think you will enjoy this Juma, anybody who asks me and tells me, Jarrod, I have a problem in sales, and this is where it ties into everything. The only way to fix all those problems is through content. Like I have no other response. Like what I encourage my clients to do is understand that if they want to dominate their market, if they want to eliminate their competition, they need to start creating content. If they want to make a fast, if you want to create a faster sales cycle, you need to start creating content. That is literally it. It is one of the best things that I can recommend to anyone. Yeah, and, and you, you, you don't only talk the talk, you walk the walk. Many people talk about content, but you actually walk the walk and you have very interesting content creator. In fact, on LinkedIn at this point, up to this morning, if we were to check, you would have created. 2, 039 pieces of content on LinkedIn in total. How you catch that? How you do that? What? What?  I, I do a tiny bit of research.  Oh, I would have calculated that.  I'll tell you afterwards how I, how I calculated it. I'll show you, I'll show you, I'll show you, right? I'll show you how I, how I did it. And here's the other thing. 1, 011 pieces of those pieces of content, is video.  Right.  close to 50 percent over.  Close to 50 percent of, um, then you have images, which is, uh, a close second and, and so on...