How to Start the Business You’re Not Quite Ready to Start

Today we talk through a system to help you start the business you don't feel ready to start. We do this because that's the only type of business there is. You're never going to feel prepared so you can't let that fear paralyze you.We talk through the three main gaps that keep founders from starting - the Knowledge Gap, the Network Gap, and the Product Gap - and describe a method that'll help you navigate each. We get a little help from a startup idea Brian's been kicking around, a turtle swimming across the Atlantic Ocean, and the Backstreet Boys. TackleboxIdea to Startup NewsletterIdea to Startup BotBig FishPut Your Ass Where Your Heart Wants to Be 00:30 The Business You’re Not Quite Ready to Start 01:31 The Three Gaps03:28 Why Turtles Swim Across the Atlantic Ocean07:11 Smooth Jazz07:40 Before You’re Ready08:16 The Customized Diet Idea10:20 The Notion Idea Template12:06 The Knowledge Gap - The Expert Interview15:51 The Network Gap - The Monthly Newsletter17:48 The Product Gap - The Marathon Shoe and The Knowledge Spectrum21:33 The End - Action Reduces Fear