How to Start Your Employee Advocacy Program on LinkedIn

It's one thing to build a personal brand or company brand on LinkedIn; it's another to get employees on board to become advocates for the brand. Yet businesses that invest in this area are able to scale their impact and generate business growth. Before rushing in, listen to this episode to learn how you can get started and avoid some of the common pitfalls. The key moments in this episode are: 00:00:00 - Introduction 00:01:18 - Employee Advocacy - how is it different to building a personal brand on LinkedIn? 00:05:11 - What are the benefits for the business and participants of employee advocacy? 00:12:06 - What's the biggest mistake you come across with employee advocacy launches? 00:15:07 - How do you launch a happy employee advocacy pilot? 00:20:33 - What are the measures of a successful pilot employee advocacy program? Connect with Andrew Seel on LinkedIn - https://www.linkedin.com/in/andrewseel/ How to run a happy employee advocacy pilot? Download here -  https://www.wearetogethr.io/how-to-run-a-happy-employee-advocacy-pilot/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #employeeadvocacy #linkedin #b2bgrowth