How to Stay Ahead of the Disruption Curve with Chris Skinner

This week, Eric talks to Chris Skinner of The Finanser. Chris is well known for his extensive writing, speaking and advising on the disruption necessary in the banking and fintech worlds and is a proud self-proclaimed troublemaker because “the more trouble you make the more you can fix things.” In this week’s conversation with Eric, Chris explains everything from why he focuses his lens so intensely on the future, to why the financial world  isn’t as complicated as it might appear. He also explains the mechanism behind his staggering productivity and offers a truly global perspective on purpose-led banking. Chris’s next book - Digital For Good, If You Don’t Stand for Something You Fall Down - to be published in the second quarter of 2022 - will provide an in-the-round global perspective on purpose-driven banking and finance. It’s a conversation you won’t want to miss.For more from Chris visit: The Finanser  and Chrisskinner.globalAnd to learn more about Chris’s children’s book series, Captain Cake and the candy crew, visit www.Captiancake.com.Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Say hi at [email protected], we’d love to hear from you.  Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗  https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024