EPISODE · Mar 17, 2026 · 4 MIN

How to stay motivated to keep building

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to solve marketing attribution problems that misallocate millions in revenue. The discussion covers Channel99's multi-source approach using smart pixels, API integrations, and CRM connections to reveal three times more website visitor sources than industry standards. Golec demonstrates how AI-powered decision engines can generate strategic media plans in seconds by analyzing account-level engagement costs across channels like LinkedIn organic social and display advertising.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to solve marketing attribution problems that misallocate millions in revenue. The discussion covers Channel99's multi-source approach using smart pixels, API integrations, and CRM connections to reveal three times more website visitor sources than industry standards. Golec demonstrates how AI-powered decision engines can generate strategic media plans in seconds by analyzing account-level engagement costs across channels like LinkedIn organic social and display advertising. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How to stay motivated to keep building

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This episode is 4 minutes long.

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This episode was published on March 17, 2026.

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