How to Stay Relevant in Retail: Mastering Mail Order in a Digital World

In this episode of Retail Insight, Jeff Banks sits down with Kay Hutchinson, Head of Product Marketing at Coopers of Stortford, to discuss the evolution of a brand that began as a market stall 30 years ago and now offers over 10,000 products online. Recorded at the Spring Fair’s 75th anniversary, they explore the critical role Spring Fair plays in helping Coopers source unique, functional items for their catalog, designed for both their loyal older customer base and a younger online audience.Kay shares the challenges of balancing traditional catalog sales with an expanding online presence, her team’s commitment to discovering innovative products at trade fairs, and how Coopers transforms great finds into “hero products.” Plus, learn how retailers can tap into the exposure Spring Fair provides to bring new ideas to the market.Tune in for insights into catalog retail’s future, sourcing strategies, and the excitement of uncovering new trends at the UK’s largest retail trade show.