EPISODE · Jul 30, 2026 · 10 MIN
How to Stop Competing on Price and Land Dream Clients Who Never Ask How Much – In Just 7 Minutes with Loren Fogelman
from Marketing The Invisible · host Tom Poland
Why you’ve got to check out this episode:Discover how to shift from a time-for-money mindset to value pricing for your services.Learn the common mistakes service-based professionals make that keep them from raising their rates.Find out actionable steps to engage higher-quality clients who value your expertise.Resources / Links:Visit businesssuccesssolution.com/worth to download Loren's free resource, "Get Paid What You're Worth."Summary:Are you tired of feeling trapped in your business, working long hours without the financial rewards you deserve?In this episode, Loren Fogelman, a price and profit coach, shares her expertise on how service-based professionals can break free from the traditional time-for-money model and embrace value pricing.Check out these episode highlights:00:10 – Introduction. Loren Fogelman shares her background and expertise in helping professionals double their revenue while working less. 01:00 – Q1: Who is your ideal client? Service-based professionals looking to earn more and engage higher-quality clients.01:56 – Q2: What is the problem you solve? Helping clients shift from charging by time to value pricing based on what matters to their clients. 02:38 – Q3: What are the typical symptoms? Working too many hours, knowing they should raise rates but feeling stuck. 04:25 – Q4: What are the common mistakes? Keeping old clients at lower rates, making minimal fee increases, and caving into discount requests. 06:41 – Q5: Valuable Free Action (VFA). Shift the conversation from pitching to understanding the client's problems and offering solutions. 08:33 – Q6: Valuable Free Resource (VFR). Download "Get Paid What You're Worth" at businesssuccesssolution.com/worth for actionable insights. 09:30 – Q7: Q:if a business does decide to raise their fees, will all their clients leave A: If you are client-centered and you care about your clients, it's not transactional, that 82 to 100% of clients will convert. And that the ones that leave are usually the headache clients that you secretly wished would go away anyway.Tweetable Takeaways from this Episode:"Value pricing focuses on what matters to the client, not just your time." – Loren Fogelman"80 to 100% of clients will convert if you are client-centered and care about their needs." – Loren Fogelman
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How to Stop Competing on Price and Land Dream Clients Who Never Ask How Much – In Just 7 Minutes with Loren Fogelman
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