How to Stop Customers from Fixating on Price Audiobook by Marco Bertini, Luc Wathieu

https://thebookvoice.com/podcasts/audiobook/34/ to download full audiobooks of your choice for free. Title: How to Stop Customers from Fixating on Price Author: Marco Bertini, Luc Wathieu Narrator: Todd Mundt Format: Unabridged Length: 24 mins Language: English Release date: 05-21-10 Publisher: Harvard Business School Publishing Ratings: 4 of 5 out of 52 votes Genres: Business, Career Skills Publisher's Summary: Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that your best tool for getting people to see beyond price may be the price itself. This article was first published in the May 2010 issue of Harvard Business Review.