How to Stop Downplaying Your Wins and Build a Personal Brand That Opens Doors with Jenny Beres

Meet Jenny BeresJenny Beres is the co-founder and president of Pink Shark PR, a Los Angeles-based PR agency championing female leaders in fintech and innovative industries. She's personally sold millions of dollars in PR services and has trained female leaders to leverage their stories to generate six and seven figures, raise VC capital, and finally get comfortable with visibility and sales.Jenny is known for her authentic, no-nonsense approach to personal branding and her belief that women do storytelling better than men—we just need to give ourselves permission to own it.Key Takeaways1. You Already Have a Brand—The Question Is Who Controls ItYour personal brand exists whether you actively manage it or notThe internet and algorithms are shaping your narrative right nowTaking control of your story is one of the few things fully within your powerWomen excel at storytelling—we just need to own it objectively2. Stop Confusing Objectivity with BraggingMen have no problem listing their strengths; women often respond with "deer in headlights"You can't be objective about where you need to improve if you can't acknowledge where you're a geniusPractice "objective hype girl" energy: own your strengths AND areas for growthAuthentically sharing your story is not the same as being obnoxious3. The Power of the "Brutal Challenge" StoryEvery compelling personal brand includes a challenge-overcome-triumph narrativeLook for stories so difficult you can "almost laugh about them now"Share challenges that are already resolved—audiences don't respond well to messy, unresolved dramaYour darkest professional moments often reveal your greatest strengths4. Separate Your Identity from Your AchievementsAchievement without inner self-worth creates an endless chase for validationRadical self-acceptance means: "I'd still like myself just as much if I achieved nothing else"Meditation and mindfulness help you stay "middle ground" through business highs and lowsThe confidence that "nothing can really mess with you" comes from knowing you can overcome anything5. Care Less, Sell MoreHolding on too tightly to outcomes kills sales momentumLead with genuine enthusiasm about what excites you, not what you've accomplishedFind your way into getting excited about anything—that's the real sales superpowerStay even-keeled about good news, bad news, and everything in between6. Pick One Platform and Own ItTrying to maintain presence on every platform creates "half-abandoned graveyards of mediocre content"Choose the platform where you feel most comfortable being yourselfLinkedIn is ideal for B2B leaders because it's less visual and more business-focusedJournalists have migrated from Twitter/X to LinkedIn—making it prime territory for visibility7. Turn Your Repetitive Conversations into Content GoldTrack what you're saying to clients, prospects, and team members multiple times per weekCommon misunderstandings in your field are content opportunitiesDon't let valuable conversations "marinate in private"—make them accessibleUse Apple Notes or similar tools to capture topics and questions throughout your day8. Leverage Your Company's PR Machine (If You're in Corporate)Volunteer to be a brand ambassador with your company's PR teamThey'll love the enthusiasm and provide media-ready talking pointsEarned media is perfect for sharing on LinkedIn and builds your personal brandThis benefits both you and your company—and they're paying for it9. Start Building Reporter Relationships NowFind headlines that give you FOMO—that's where you want to be featuredResearch reporters who cover your industry and read their recent workSend a short, no-ask introduction: compliment their work, introduce yourself briefly, offer to helpBuilding these relationships before you need them opens future doors10. Substack + LinkedIn = Authority Building Power ComboSubstack functions as podcast, email list, blog, and LinkedIn tool in oneGoogle and ChatGPT love Substack content—it shows up in search resultsUse it to publish longer-form thought leadership that showcases your expertiseCross-promote your Substack articles on LinkedIn for maximum reachResources MentionedPink Shark PR: pinksharkpr.comJenny Beres on LinkedIn: Connect with Jenny for PR insights and personal branding tips Amy Evans Leadership CoachingWomen in Sales Leadership Podcast @ LinkedINHost Amy Evans @LinkedIN